Monday 23 January 2017
Friday 20 January 2017
Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
Digipak:
1) Glow sticks (Light): Glow sticks have been used in our music video as light, which
created a big part of synergy within our music video, digipak and website. This
synergy came around after a main location in our music video was Ripleys
'Believe it or Not' mirror maze which has a main feature of the red lights.
From red lights being in our main location in the music video - this means that
lights ended up being a main synergy point within our music video, digipak and
website. This meant that glow sticks were a good prop to use in the drama
studio as it was a good source of light - which was a big synergy point.
Lip syncing in Ripleys (Light and red): Ripleys 'Believe it or Not' location has created a big part of synergy in our music video due to the red lights which are in the mirror maze. From red lights being in our main location in the music video - this means that lights ended up being a main synergy point within our music video, digipak and website. Additionally, the lights were red, meaning red was a good synergy point - meaning we could use a red colour scheme for our digipak and website.
This theme links in with the music video Zedd - I want you to know ft. Selena Gomez, which is of a similar genre to our music video. This is due to the gif below showing how light is a big part of their music video - showing that we have a similar theme in our music video in comparison to a successful, pre-existing music video. We can also identify in the gif below that red is a main theme in part of the music video - which is the same theme to our music video with regards to our Ripleys footage. This shows us that successful, pre-existing music videos hold a colour scheme to make them look complete.
A red theme is also coherent in the music video Tove Lo - Talking Body. This shows us that successful, pre-existing music videos hold a colour scheme to make them look complete. This red theme correlates to the red synergy which we have created in our music video, digipak and website.
Another music video where the theme of lights and red is apparent is Ellie Goulding - Lights. This is another music video which has a similar genre to ours. This shows us that successful, pre-existing music videos hold a colour scheme to make them look complete. This red theme correlates to the red synergy which we have created in our music video, digipak and website.
Ellie Goulding - Starry Eyed matches with our music video's theme as in the music video she features scenes of stars which is quite hypnotic and mesmerising. This correlates with the themes in our music video, digipak and website as we are trying to portray a theme of craziness and stars. Light is also a big part of Ellie Gouldings music video - showing that we have a similar theme in our music video in comparison to a successful, pre-existing music video. Additionally, the shot of the starry sky looks a lot similar to some of the backgrounds we have used on our website.
In the Tove Lo - Talking Body music video there is also a big theme of light as this is what makes most of the shots exciting and bright. This correlates with our music video as a big theme of our music video is light - showing that we have a similar theme in our music video in comparison to a successful, pre-existing music video. We show light through our music video as a main synergy point as red lights were in our main location in the music video - this means that lights ended up being a main synergy point within our music video, digipak and website. Lights were also shown in our music video through the UV wall location and the drama studio footage where there is red flashing lights.
Our theme of lights correlates with that of the theme in Demi Lovao - Neon Lights. This correlates with our music video as a big theme of our music video is light - showing that we have a similar theme in our music video in comparison to a successful, pre-existing music video. We show light through our music video as a main synergy point as red lights were in our main location in the music video - this means that lights ended up being a main synergy point within our music video, digipak and website. Lights were also shown in our music video through the UV wall location and the drama studio footage where there is red flashing lights. Furthermore, Demi Lovato - Neon Lights was one of the key music videos in our steal-o-matic, meaning we were successful with our music video as we created what we set out to (a strong theme of light).
2)Fast pace: Fast paced editing is a main feature in our music video due to the hypnotic and crazy vibe we wanted to create in our music video. You can see this in the gifs below from our music video some of the fast paced editing which was in the chorus.
Our fast paced editing correlates with that of the editing from Zedd - Beautiful now. This is a music video with a similar genre to our music video, showing that successful and current music videos become popular with fast paced editing. From doing research, this is due to how they are exciting to watch and are adrenaline boosting.
Our fast paced editing also matches with that of the editing in Zedd - Clarity. This is due to how in the chorus, like our music video, there is multiple shots which have created a crazy and exciting vibe. This correlates with our music video as most of it is made up of fast paced editing and lots of shots. We ended up using 210 shots all together which correlates with a music video with this genre as they would usually use lots of shots to create the club vibe and boost adrenaline. Additionally, not only is there fast paced editing in this music video, but there is lots of light which correlates with the synergy of light which we have created throughout our video, website and digipak.
Our fast paced editing also matches with that of the editing in Demi Lovato - Cool for the Summer. This is due to how in the chorus, like our music video, there is multiple shots which have created a crazy and exciting vibe. This correlates with our music video as most of it is made up of fast paced editing and lots of shots. We ended up using 210 shots all together which correlates with a music video with this genre as they would usually use lots of shots to create the club vibe and boost adrenaline. Additionally, not only is there fast paced editing in this music video, but there is lots of light which correlates with the synergy of light which we have created throughout our music video, website and digipak.
On the other hand, although we can compare conventions of our music video to pre-existing music videos with a similar genre. We can also identify where we have challenged the 'norms' of a music video with the genre of ours. Below are examples:1) Location: In our music video, the locations we used included Ripleys museum, the bridge location and the UV wall. This challenges against the locations which we would usually see in music videos with the same genre as ours.
In the music video Tiesto - Red lights (seen below), you can see a very different location to what is used in ours. For example, music videos with the same genre as ours would be usually filmed in a club location or party location. This means we have challenged the conventions of pre-existing music videos with the same genre.
Our music video challenged the conventions of Demi Lovato - Cool for the Summer. In Lovato's music video it is based at a party scene which conflicts with ours, as our music video doesn't include a party scene. This means we have challenged the conventions of pre-existing music videos with the same genre.
Our music video challenged the conventions of Swedish House Mafia - Don't you worry child. In Swedish House Mafia's music video it is based at a party scene which conflicts with ours, as our music video doesn't include a party scene. This means we have challenged the conventions of pre-existing music videos with the same genre.
9 image comparison:
Below are nine images from the main sections and most important parts of our music video 'Hypnotic' and from Zedd video 'I want you to know' featuring Selena Gomez.
In comparison our song would normally be in a club location like Zedd's song, but we challenged this stereotype by using different locations. 'I want you to know' is mostly filmed in a club, whereas our song is filmed in many locations to entertain the audience and because Stellato is a new artist.Zedd's video is filmed in a club is to portray the song. A similarity of the videos is that they both include a mirror shot and use a lot of special effects in the chorus's. Both videos also use coloured lights in different forms as shown in image 3 and 5 of 'I want you to know' and image 9 of 'Hypnotic'.The main colour used in the 'Hypnotic' video is red whereas in 'I want you to know' purple, pink, orange and blue colours are used. 'I want you to know' presents a positive vibe due to the setting used to portray the song, whereas 'Hypnotic' has a very dark element presenting negative and psychotic vibes.Both music videos include special effects, in 'I want you to know' an special effect using diamond shapes overlays the shots of Selena and other people in the club, this occurs in the chorus of the song. In the music video 'Hypnotic' ghosting effect is used and many overlays to create an psychotic atmosphere.A main difference between the images from both videos is that multiple people are in the 'I want you to know' music video whereas in the music video 'Hypnotic' the only person in the video is Stellato herself. Both artists have different fashion styles, Stellato uses black colours in her costumes where as Selena goes for different colour outfits.Overall the images have similarities and differences, and 'Hypnotic' challenges the stereotypes of a typical dance-club song.
Website:
Below is a slides presentation which looks at whether we have met or not met the conventions of a music video which Vernallis and Goodwin present:
Music
Video:
Below
are examples of how our music video compares to successful, pre-existing
music videos with the same genre as ours. We have compared our music video to
other similar genre'd music videos by looking at the synergy we have created in
our music video and the synergy they have created. From comparing our music
video's conventions to that of pre-existing music videos with the same
genre, it helps us understand whether we have challenged or developed the
conventions of a music video with the same genre.
Lip syncing in Ripleys (Light and red): Ripleys 'Believe it or Not' location has created a big part of synergy in our music video due to the red lights which are in the mirror maze. From red lights being in our main location in the music video - this means that lights ended up being a main synergy point within our music video, digipak and website. Additionally, the lights were red, meaning red was a good synergy point - meaning we could use a red colour scheme for our digipak and website.
This theme links in with the music video Zedd - I want you to know ft. Selena Gomez, which is of a similar genre to our music video. This is due to the gif below showing how light is a big part of their music video - showing that we have a similar theme in our music video in comparison to a successful, pre-existing music video. We can also identify in the gif below that red is a main theme in part of the music video - which is the same theme to our music video with regards to our Ripleys footage. This shows us that successful, pre-existing music videos hold a colour scheme to make them look complete.
A red theme is also coherent in the music video Tove Lo - Talking Body. This shows us that successful, pre-existing music videos hold a colour scheme to make them look complete. This red theme correlates to the red synergy which we have created in our music video, digipak and website.
Another music video where the theme of lights and red is apparent is Ellie Goulding - Lights. This is another music video which has a similar genre to ours. This shows us that successful, pre-existing music videos hold a colour scheme to make them look complete. This red theme correlates to the red synergy which we have created in our music video, digipak and website.
Ellie Goulding - Starry Eyed matches with our music video's theme as in the music video she features scenes of stars which is quite hypnotic and mesmerising. This correlates with the themes in our music video, digipak and website as we are trying to portray a theme of craziness and stars. Light is also a big part of Ellie Gouldings music video - showing that we have a similar theme in our music video in comparison to a successful, pre-existing music video. Additionally, the shot of the starry sky looks a lot similar to some of the backgrounds we have used on our website.
In the Tove Lo - Talking Body music video there is also a big theme of light as this is what makes most of the shots exciting and bright. This correlates with our music video as a big theme of our music video is light - showing that we have a similar theme in our music video in comparison to a successful, pre-existing music video. We show light through our music video as a main synergy point as red lights were in our main location in the music video - this means that lights ended up being a main synergy point within our music video, digipak and website. Lights were also shown in our music video through the UV wall location and the drama studio footage where there is red flashing lights.
Our theme of lights correlates with that of the theme in Demi Lovao - Neon Lights. This correlates with our music video as a big theme of our music video is light - showing that we have a similar theme in our music video in comparison to a successful, pre-existing music video. We show light through our music video as a main synergy point as red lights were in our main location in the music video - this means that lights ended up being a main synergy point within our music video, digipak and website. Lights were also shown in our music video through the UV wall location and the drama studio footage where there is red flashing lights. Furthermore, Demi Lovato - Neon Lights was one of the key music videos in our steal-o-matic, meaning we were successful with our music video as we created what we set out to (a strong theme of light).
2)Fast pace: Fast paced editing is a main feature in our music video due to the hypnotic and crazy vibe we wanted to create in our music video. You can see this in the gifs below from our music video some of the fast paced editing which was in the chorus.
Our fast paced editing correlates with that of the editing from Zedd - Beautiful now. This is a music video with a similar genre to our music video, showing that successful and current music videos become popular with fast paced editing. From doing research, this is due to how they are exciting to watch and are adrenaline boosting.
Our fast paced editing also matches with that of the editing in Zedd - Clarity. This is due to how in the chorus, like our music video, there is multiple shots which have created a crazy and exciting vibe. This correlates with our music video as most of it is made up of fast paced editing and lots of shots. We ended up using 210 shots all together which correlates with a music video with this genre as they would usually use lots of shots to create the club vibe and boost adrenaline. Additionally, not only is there fast paced editing in this music video, but there is lots of light which correlates with the synergy of light which we have created throughout our video, website and digipak.
Our fast paced editing also matches with that of the editing in Demi Lovato - Cool for the Summer. This is due to how in the chorus, like our music video, there is multiple shots which have created a crazy and exciting vibe. This correlates with our music video as most of it is made up of fast paced editing and lots of shots. We ended up using 210 shots all together which correlates with a music video with this genre as they would usually use lots of shots to create the club vibe and boost adrenaline. Additionally, not only is there fast paced editing in this music video, but there is lots of light which correlates with the synergy of light which we have created throughout our music video, website and digipak.
On the other hand, although we can compare conventions of our music video to pre-existing music videos with a similar genre. We can also identify where we have challenged the 'norms' of a music video with the genre of ours. Below are examples:1) Location: In our music video, the locations we used included Ripleys museum, the bridge location and the UV wall. This challenges against the locations which we would usually see in music videos with the same genre as ours.
In the music video Tiesto - Red lights (seen below), you can see a very different location to what is used in ours. For example, music videos with the same genre as ours would be usually filmed in a club location or party location. This means we have challenged the conventions of pre-existing music videos with the same genre.
Our music video challenged the conventions of Demi Lovato - Cool for the Summer. In Lovato's music video it is based at a party scene which conflicts with ours, as our music video doesn't include a party scene. This means we have challenged the conventions of pre-existing music videos with the same genre.
Our music video challenged the conventions of Swedish House Mafia - Don't you worry child. In Swedish House Mafia's music video it is based at a party scene which conflicts with ours, as our music video doesn't include a party scene. This means we have challenged the conventions of pre-existing music videos with the same genre.
9 image comparison:
Below are nine images from the main sections and most important parts of our music video 'Hypnotic' and from Zedd video 'I want you to know' featuring Selena Gomez.
In comparison our song would normally be in a club location like Zedd's song, but we challenged this stereotype by using different locations. 'I want you to know' is mostly filmed in a club, whereas our song is filmed in many locations to entertain the audience and because Stellato is a new artist.Zedd's video is filmed in a club is to portray the song. A similarity of the videos is that they both include a mirror shot and use a lot of special effects in the chorus's. Both videos also use coloured lights in different forms as shown in image 3 and 5 of 'I want you to know' and image 9 of 'Hypnotic'.The main colour used in the 'Hypnotic' video is red whereas in 'I want you to know' purple, pink, orange and blue colours are used. 'I want you to know' presents a positive vibe due to the setting used to portray the song, whereas 'Hypnotic' has a very dark element presenting negative and psychotic vibes.Both music videos include special effects, in 'I want you to know' an special effect using diamond shapes overlays the shots of Selena and other people in the club, this occurs in the chorus of the song. In the music video 'Hypnotic' ghosting effect is used and many overlays to create an psychotic atmosphere.A main difference between the images from both videos is that multiple people are in the 'I want you to know' music video whereas in the music video 'Hypnotic' the only person in the video is Stellato herself. Both artists have different fashion styles, Stellato uses black colours in her costumes where as Selena goes for different colour outfits.Overall the images have similarities and differences, and 'Hypnotic' challenges the stereotypes of a typical dance-club song.
Website:
Below is a slides presentation which looks at whether we have met or not met the conventions of a music video which Vernallis and Goodwin present:
Question 2: How effective is the combination of your main product and ancillary texts?
Website:
Below are gifs which show key synergy points in our music video:
Below are gifs which show key synergy points in our music video:
Glow sticks and UV wall (Light): Glow sticks have been used in our music video as light is a big part of synergy within our music video, digipak and website. This synergy came around after a main location in our music video was Ripleys 'Believe it or Not' mirror maze which has a main feature of the red lights. From red lights being in our main location in the music video - this means that lights ended up being a main synergy point within our music video, digipak and website. This meant that glow sticks were a good prop to use in the drama studio as it was a good source of light - which was a big synergy point. Also in this gif features the location of Ripleys with the UV wall - the UV wall compliments our theme of light as it lit up and vivid.
Bridge and Ripleys location (Light, red and bridge): Ripleys 'Believe it or Not' location has created a big part of synergy in our music video due to the red lights which are in the mirror maze. From red lights being in our main location in the music video - this means that lights ended up being a main synergy point within our music video, digipak and website. Additionally, the lights were red, meaning red was a good synergy point - meaning we could use a red colour scheme for our digipak and website.
Glow sticks (Light): Glow sticks have been used in our music video as light is a big part of synergy within our music video, digipak and website. This synergy came around after a main location in our music video was Ripleys 'Believe it or Not' mirror maze which has a main feature of the red lights. From red lights being in our main location in the music video - this means that lights ended up being a main synergy point within our music video, digipak and website. This meant that glow sticks were a good prop to use in the drama studio as it was a good source of light - which was a big synergy point.
Lip syncing in Ripleys (Light and red): Ripleys 'Believe it or Not' location has created a big part of synergy in our music video due to the red lights which are in the mirror maze. From red lights being in our main location in the music video - this means that lights ended up being a main synergy point within our music video, digipak and website. Additionally, the lights were red, meaning red was a good synergy point - meaning we could use a red colour scheme for our digipak and website.
Face pace in black hole (Pace): Pace was a synergy point in our music video due to us wanting a hypnotic vibe and crazy vibe. This was used within our digipak and website as well, for example, in our digipak in image 4 was made on photoshop where we over layed images to create an uneasy look:
Digipak:
Question 3: What have you learned from your audience feedback?
Target Audience:
Below is a desk of a member of our target audience. We wanted to show what hobbies they are interested and also what type of person they are by included information about their social life and also their spotify playlist. We believe that people who listen to chart music would also like Stellato's music as they are similar in genre.
We wanted to have 3 levels of viewings for our music video. We started with a larger group of people who watched our video collectively and answered the survey. We also had a focus group which was more of a discussion between the audience about their opinions on the final video. Lastly, we had individual people view our video, digipak and website and then we interviewed them, videoing their responses.
Large audience:
When interviewing our focus group we also created an easy paper survey for them to fill out which rated each section out of 5 stars which are shown below:
Digipak Feedback:
Website Feedback:
Below are our headshots:
After creating a survey monkey for our music video, digipak and website we collated the information and used padlets in order to display this.
Below are audience profiles our target audience which we created in order to show how varied our audience could be. We wanted to show two different 'types' of people as these were the type of people that we interviewed for our focus group and also who we sent our survey to.
Below is a desk of a member of our target audience. We wanted to show what hobbies they are interested and also what type of person they are by included information about their social life and also their spotify playlist. We believe that people who listen to chart music would also like Stellato's music as they are similar in genre.
We wanted to have 3 levels of viewings for our music video. We started with a larger group of people who watched our video collectively and answered the survey. We also had a focus group which was more of a discussion between the audience about their opinions on the final video. Lastly, we had individual people view our video, digipak and website and then we interviewed them, videoing their responses.
Large audience:
When interviewing our focus group we also created an easy paper survey for them to fill out which rated each section out of 5 stars which are shown below:
Digipak Feedback:
Website Feedback:
Below are our headshots:
After creating a survey monkey for our music video, digipak and website we collated the information and used padlets in order to display this.
Question 4 - How do you use media technologies in the construction and research, planning and evaluation stages?
Below is a gif showing images from when we were shooting our video for question 4:
Below is an infogram stating the ratio between the technologies we've used in our planning and research:
Below is a video about all the technologies we used when researching, planning, constructing our media products:
Below is an infogram stating the ratio between the technologies we've used in our planning and research:
Below is a video about all the technologies we used when researching, planning, constructing our media products:
Tuesday 17 January 2017
Production diary
Reflection:
The production diary was really helpful for us to remind us what work we have already completed and what we still need to do. It also shows our progress throughout media this year in our three media products; digipak, website and music video and many other pieces of work.
Sunday 15 January 2017
Feedback from director Jake Wynne
Below is all of the feedback that we as a class received from major director Jake Wynne, he looked at all of our music videos and gave constructive feedback about we he thought of each one. This was a huge help to us because it allowed us to see what external viewers thought about our media and positive/negative points. Here is a link to Jake Wynne's film website, it shows what he has achieved and his experience: http://jakewynne.com/index.html
Our music video feedback:
Hypnotic Final Video – Really good use of varying visual dynamics through different parts of the song. The edit picked out the changes in the music very well and the lip-syncing was especially strong. Good use of locations to give variety.
After reading Jake's feedback on our music video we were really pleased about his comments of our music video, especially the comment of our editing matching the music well as we spent a lot of time working on the editing to create the correct atmosphere for our video. In all of our feedback, there is positivity when it comes to the performance side of the video, for example in the lip syncing.
We were so happy to hear that all our hard work paid off.
Below is the feedback for all of the other music videos at Great Baddow High School:
St.Dizier- Bang Bang - Nice framings, and interesting locations with a refreshingly different grade. However, the edit could have done with some more dynamics though to differentiate the build of the track.
Final Heidi - A good energy to the edit and a great use of the photographic technique which resolves nicely at the end of the video. Heidi’s performance was consistently strong and her lip-sync was also good. It would have been nice to see a bit more of this lip-sync through the video.
Lovenowfinaldraft - A great set up and concept with the first person perspective. Some really good locations with amazing colours and vistas. Some more dynamics from the editing would have helped to drive this video along and give a better build to the day ending. It would have been nice to see a bit more of the lip-sync through the video.
Hypnotic Final Video – Really good use of varying visual dynamics through different parts of the song. The edit picked out the changes in the music very well and the lip-syncing was especially strong. Good use of locations to give variety.
Rolling with Elephants – Great lip-sync, really tight with the editing and I really enjoyed the painted on digital effects. They worked especially well as outlines on the main performers.
"I Don't Mind"- Tori Lorente – A good filmic aesthetic to the video, with a nice use of colour. Some great framings and solid lip-sync throughout. A little more variety in the edit would have helped it build a bit more towards the end.
FINAL VIDEO - Megan Thomas – A strong narrative thread that was well performed and consistent. The Lip-syncing was very good and the emotion was conveyed very well. A good balance between the narrative and the lip-sync performance, with the cross cutting of both working well.
Ava Final Draft – Good use of varied locations and a strong narrative thread running through. Great lip-sync and a good balance between narrative and performance elements, resulting in a satisfying resolution.
iuris - Something More – Innovative use of grading, and clever transition technique between shots. Strong lip-sync and some really interesting framing on the performance moments.
Avenue - Monday Morning (Final) – A really clear beginning middle and end. A well thought out video with endearing performances from the band with great lip-sync and fun energy. The comedy was well balanced and the video continued to develop as new scenes played out, helping to drive the story through.
Stay Draft 2 – Once again, a lovely filmic aesthetic here, with very well composed shots pulling as much out of the environments as possible. The performances were well lip-synced, but at times I felt the emotions were not as clearly signposted.
Our music video feedback:
Hypnotic Final Video – Really good use of varying visual dynamics through different parts of the song. The edit picked out the changes in the music very well and the lip-syncing was especially strong. Good use of locations to give variety.
After reading Jake's feedback on our music video we were really pleased about his comments of our music video, especially the comment of our editing matching the music well as we spent a lot of time working on the editing to create the correct atmosphere for our video. In all of our feedback, there is positivity when it comes to the performance side of the video, for example in the lip syncing.
We were so happy to hear that all our hard work paid off.
Below is the feedback for all of the other music videos at Great Baddow High School:
St.Dizier- Bang Bang - Nice framings, and interesting locations with a refreshingly different grade. However, the edit could have done with some more dynamics though to differentiate the build of the track.
Final Heidi - A good energy to the edit and a great use of the photographic technique which resolves nicely at the end of the video. Heidi’s performance was consistently strong and her lip-sync was also good. It would have been nice to see a bit more of this lip-sync through the video.
Lovenowfinaldraft - A great set up and concept with the first person perspective. Some really good locations with amazing colours and vistas. Some more dynamics from the editing would have helped to drive this video along and give a better build to the day ending. It would have been nice to see a bit more of the lip-sync through the video.
Hypnotic Final Video – Really good use of varying visual dynamics through different parts of the song. The edit picked out the changes in the music very well and the lip-syncing was especially strong. Good use of locations to give variety.
Rolling with Elephants – Great lip-sync, really tight with the editing and I really enjoyed the painted on digital effects. They worked especially well as outlines on the main performers.
"I Don't Mind"- Tori Lorente – A good filmic aesthetic to the video, with a nice use of colour. Some great framings and solid lip-sync throughout. A little more variety in the edit would have helped it build a bit more towards the end.
FINAL VIDEO - Megan Thomas – A strong narrative thread that was well performed and consistent. The Lip-syncing was very good and the emotion was conveyed very well. A good balance between the narrative and the lip-sync performance, with the cross cutting of both working well.
Ava Final Draft – Good use of varied locations and a strong narrative thread running through. Great lip-sync and a good balance between narrative and performance elements, resulting in a satisfying resolution.
iuris - Something More – Innovative use of grading, and clever transition technique between shots. Strong lip-sync and some really interesting framing on the performance moments.
Avenue - Monday Morning (Final) – A really clear beginning middle and end. A well thought out video with endearing performances from the band with great lip-sync and fun energy. The comedy was well balanced and the video continued to develop as new scenes played out, helping to drive the story through.
Stay Draft 2 – Once again, a lovely filmic aesthetic here, with very well composed shots pulling as much out of the environments as possible. The performances were well lip-synced, but at times I felt the emotions were not as clearly signposted.
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