Music
Video:
Below
are examples of how our music video compares to successful, pre-existing
music videos with the same genre as ours. We have compared our music video to
other similar genre'd music videos by looking at the synergy we have created in
our music video and the synergy they have created. From comparing our music
video's conventions to that of pre-existing music videos with the same
genre, it helps us understand whether we have challenged or developed the
conventions of a music video with the same genre.
Lip syncing in Ripleys (Light and red): Ripleys 'Believe it or Not' location has created a big part of synergy in our music video due to the red lights which are in the mirror maze. From red lights being in our main location in the music video - this means that lights ended up being a main synergy point within our music video, digipak and website. Additionally, the lights were red, meaning red was a good synergy point - meaning we could use a red colour scheme for our digipak and website.
This theme links in with the music video Zedd - I want you to know ft. Selena Gomez, which is of a similar genre to our music video. This is due to the gif below showing how light is a big part of their music video - showing that we have a similar theme in our music video in comparison to a successful, pre-existing music video. We can also identify in the gif below that red is a main theme in part of the music video - which is the same theme to our music video with regards to our Ripleys footage. This shows us that successful, pre-existing music videos hold a colour scheme to make them look complete.
A red theme is also coherent in the music video Tove Lo - Talking Body. This shows us that successful, pre-existing music videos hold a colour scheme to make them look complete. This red theme correlates to the red synergy which we have created in our music video, digipak and website.
Another music video where the theme of lights and red is apparent is Ellie Goulding - Lights. This is another music video which has a similar genre to ours. This shows us that successful, pre-existing music videos hold a colour scheme to make them look complete. This red theme correlates to the red synergy which we have created in our music video, digipak and website.
Ellie Goulding - Starry Eyed matches with our music video's theme as in the music video she features scenes of stars which is quite hypnotic and mesmerising. This correlates with the themes in our music video, digipak and website as we are trying to portray a theme of craziness and stars. Light is also a big part of Ellie Gouldings music video - showing that we have a similar theme in our music video in comparison to a successful, pre-existing music video. Additionally, the shot of the starry sky looks a lot similar to some of the backgrounds we have used on our website.
In the Tove Lo - Talking Body music video there is also a big theme of light as this is what makes most of the shots exciting and bright. This correlates with our music video as a big theme of our music video is light - showing that we have a similar theme in our music video in comparison to a successful, pre-existing music video. We show light through our music video as a main synergy point as red lights were in our main location in the music video - this means that lights ended up being a main synergy point within our music video, digipak and website. Lights were also shown in our music video through the UV wall location and the drama studio footage where there is red flashing lights.
Our theme of lights correlates with that of the theme in Demi Lovao - Neon Lights. This correlates with our music video as a big theme of our music video is light - showing that we have a similar theme in our music video in comparison to a successful, pre-existing music video. We show light through our music video as a main synergy point as red lights were in our main location in the music video - this means that lights ended up being a main synergy point within our music video, digipak and website. Lights were also shown in our music video through the UV wall location and the drama studio footage where there is red flashing lights. Furthermore, Demi Lovato - Neon Lights was one of the key music videos in our steal-o-matic, meaning we were successful with our music video as we created what we set out to (a strong theme of light).
2)Fast pace: Fast paced editing is a main feature in our music video due to the hypnotic and crazy vibe we wanted to create in our music video. You can see this in the gifs below from our music video some of the fast paced editing which was in the chorus.
Our fast paced editing correlates with that of the editing from Zedd - Beautiful now. This is a music video with a similar genre to our music video, showing that successful and current music videos become popular with fast paced editing. From doing research, this is due to how they are exciting to watch and are adrenaline boosting.
Our fast paced editing also matches with that of the editing in Zedd - Clarity. This is due to how in the chorus, like our music video, there is multiple shots which have created a crazy and exciting vibe. This correlates with our music video as most of it is made up of fast paced editing and lots of shots. We ended up using 210 shots all together which correlates with a music video with this genre as they would usually use lots of shots to create the club vibe and boost adrenaline. Additionally, not only is there fast paced editing in this music video, but there is lots of light which correlates with the synergy of light which we have created throughout our video, website and digipak.
Our fast paced editing also matches with that of the editing in Demi Lovato - Cool for the Summer. This is due to how in the chorus, like our music video, there is multiple shots which have created a crazy and exciting vibe. This correlates with our music video as most of it is made up of fast paced editing and lots of shots. We ended up using 210 shots all together which correlates with a music video with this genre as they would usually use lots of shots to create the club vibe and boost adrenaline. Additionally, not only is there fast paced editing in this music video, but there is lots of light which correlates with the synergy of light which we have created throughout our music video, website and digipak.
On the other hand, although we can compare conventions of our music video to pre-existing music videos with a similar genre. We can also identify where we have challenged the 'norms' of a music video with the genre of ours. Below are examples:1) Location: In our music video, the locations we used included Ripleys museum, the bridge location and the UV wall. This challenges against the locations which we would usually see in music videos with the same genre as ours.
In the music video Tiesto - Red lights (seen below), you can see a very different location to what is used in ours. For example, music videos with the same genre as ours would be usually filmed in a club location or party location. This means we have challenged the conventions of pre-existing music videos with the same genre.
Our music video challenged the conventions of Demi Lovato - Cool for the Summer. In Lovato's music video it is based at a party scene which conflicts with ours, as our music video doesn't include a party scene. This means we have challenged the conventions of pre-existing music videos with the same genre.
Our music video challenged the conventions of Swedish House Mafia - Don't you worry child. In Swedish House Mafia's music video it is based at a party scene which conflicts with ours, as our music video doesn't include a party scene. This means we have challenged the conventions of pre-existing music videos with the same genre.
9 image comparison:
Below are nine images from the main sections and most important parts of our music video 'Hypnotic' and from Zedd video 'I want you to know' featuring Selena Gomez.
In comparison our song would normally be in a club location like Zedd's song, but we challenged this stereotype by using different locations. 'I want you to know' is mostly filmed in a club, whereas our song is filmed in many locations to entertain the audience and because Stellato is a new artist.Zedd's video is filmed in a club is to portray the song. A similarity of the videos is that they both include a mirror shot and use a lot of special effects in the chorus's. Both videos also use coloured lights in different forms as shown in image 3 and 5 of 'I want you to know' and image 9 of 'Hypnotic'.The main colour used in the 'Hypnotic' video is red whereas in 'I want you to know' purple, pink, orange and blue colours are used. 'I want you to know' presents a positive vibe due to the setting used to portray the song, whereas 'Hypnotic' has a very dark element presenting negative and psychotic vibes.Both music videos include special effects, in 'I want you to know' an special effect using diamond shapes overlays the shots of Selena and other people in the club, this occurs in the chorus of the song. In the music video 'Hypnotic' ghosting effect is used and many overlays to create an psychotic atmosphere.A main difference between the images from both videos is that multiple people are in the 'I want you to know' music video whereas in the music video 'Hypnotic' the only person in the video is Stellato herself. Both artists have different fashion styles, Stellato uses black colours in her costumes where as Selena goes for different colour outfits.Overall the images have similarities and differences, and 'Hypnotic' challenges the stereotypes of a typical dance-club song.
Website:
Below is a slides presentation which looks at whether we have met or not met the conventions of a music video which Vernallis and Goodwin present:
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