Below are audience profiles our target audience which we created in order to show how varied our audience could be. We wanted to show two different 'types' of people as these were the type of people that we interviewed for our focus group and also who we sent our survey to.
Below is a desk of a member of our target audience. We wanted to show what hobbies they are interested and also what type of person they are by included information about their social life and also their spotify playlist. We believe that people who listen to chart music would also like Stellato's music as they are similar in genre.
We wanted to have 3 levels of viewings for our music video. We started with a larger group of people who watched our video collectively and answered the survey. We also had a focus group which was more of a discussion between the audience about their opinions on the final video. Lastly, we had individual people view our video, digipak and website and then we interviewed them, videoing their responses.
Large audience:
When interviewing our focus group we also created an easy paper survey for them to fill out which rated each section out of 5 stars which are shown below:
Digipak Feedback:
Website Feedback:
Below are our headshots:
After creating a survey monkey for our music video, digipak and website we collated the information and used padlets in order to display this.
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