Prop Research

Our music video doesn't use that many props as the main focus is the artist herself. due to her being a new up-coming star we need to make sure the audience see her as the main part of the video.
However we have used glow in the dark paint when filming in the drama studio so we can use a dark background and show our artist in the light. We also used glow sticks to bring colour to the shot. As our video is trying to propose a colourful, insane and vulnerable presentation of our artist relating to young girls. The footage from Ripley's black hole shows the colourful side and the footage from the drama does the same. The town/subway footage shows the vulnerability of our artist.

Accessories:
We have used hair accessories and a variety of make up for various different shots to show the quirky side to our artist. So when we filmed at Hyde Park in London and in the Dance studio we used hair clips and fake butterflies to show the nature side to our artist.
When we filmed at Ripley's museum in London we used heavy dark make up on the eyes so they stood out. But when we filmed in town/under the subway we used lighter make up and little make up on eyes. The attention was focused on the red lipstick our artist was wearing - this made the lip syncing clear.

Location Research/Inspiration

Below is a Prezi of the research we did into our locations and how we found them locations:

Interview Research

Interviews are a good way to get to know the artist more on a personal level which can help a target audience feel like they are connected more with them. Additionally, the artists is able to talk about their newest music releases and the process of making their music videos.  Before we did our interview with Stellato, we wanted to research interview questions which are usually used in interviews with new artists.

Track list research

Artist name inspiration

This is our artist name inspiration presentation:

Merchandise Research

In order for our website to be successful we needed to include a merchandise page so that our brand image and persona would be spread around, making our artist well-known. We researched other artist's merchandise so that we would know what the most common items for sale are, the prices, sizes and delivery information. Below is a video showing Ellie Goulding's, Ariana Grande's, Sia's and Zara Larsson's merchandise. 

From researching their merchandise we have found that the most common items are t-shirts, sweatshirts, caps, posters and hoodies. We have taken into account that we are new artist so our products will be priced lower than big stars like Ariana Grande. 

Below is a table of all of data we collected:

Shipping and Returns 

Below is the main information from the artist's website's about shipping and returns. This will help us when deciding what our returns policy will be and how much/how fast delivery will be. 

Ellie Goudling and Zara Larsson: 

Domestic Home Delivery: 3-5 business days

Standard Overnight and 2-Day orders are usually processed and shipped within 1-2 business days after order is placed.

International Priority orders are usually processed and shipped within 2-5 business days after order is placed.

Postage and packaging is an additional £3.50

Returns Zara Larsson:

Goods that are faulty or do not fit must be returned to the address below within 14 working days of the item being received by the customer.If you want to return an item for exchange or refund at no fault of Sandbag - Please return to the address above confirming why. As no fault lies with Sandbag, shipping charges to re-send the exchange will be approximately £2.00 (dependant on location & weight of product)

Returns Ellie Goulding:

- All sales are final. No refunds or exchanges. 

- Exchanges are at the discretion of management.- Items must be exchanged within 30 days of receipt.

Website Research

We also looked at Ellie Goulding's website which is shown above. We liked that there was a strong pastel colour theme running throughout with the text in gold. I liked that Ellie included a gallery of her album covers and also photos from red carpets. We think this is a nice touch to add to our website as well so that it is more realistic. Ellie also has a merchandise section that promotes all of her clothing for her tour so we will need to incorporate this into our website too.


We then looked at Zara Larsson's website as well:

We noticed whilst looking at artist's website that their name is the main focus. We want to create a strong name that will stand out from others and be a stand out feature on the website. We also want to take beautiful photos that are separate from the music video to show that our artist is legit and include these on the front page so that they are the name and face is the first thing you see on the website.

Ariana Grande's website:

On all of the websites we noticed that they have links to all their social media such as Facebook, Twiter, Instagram, YouTube and Spotify. This made us want to create social media accounts for our artist so that they can interact with their fan base and promote their brand new single as well as the music video. We like this extra touch to the website as again it makes it seem more professional and real. Finally, we noticed that the websites have their tour dates listed and sends you to a link to where you can book tickets for this. 

Costume and Makeup/Hair inspirations

Makeup inspiration for Tropical wings:

When we film in tropical wings, we want the performers makeup to stand out and be colourful to compliment the surroundings. We have been inspired to do a blue eye shadow look - to match the stereotypical blue butterfly wings; as this will be eye catching. We always want to carry on the edgy look we have created around the artist and feel although we want to use colour, we don't want to be too colourful. We also incorporated this blue theme in our makeup for Ripleys by mixing the black eyeshadow with blue glitter which caught the light. 

Hair Inspiration for Tropical wings: 

We want the performers hair to be curly within tropical wings and look well done to match the theme of the first scene. We feel in the first scene (where we will be in the Tropical Wings location), the artist is singing how she is in control of herself and we feel doing up the performers hair symbolises someone who is respectable of how she looks. The curls are ringlets and look like they have been produced with time and effort.

Makeup inspiration for Ripleys 'Believe it or Not' museum:

When we film in Ripleys we want the artist to have an edgy artist image and be dark like the surroundings. This has inspired us to do a smokey eye on the shoot.

Hair Inspiration of Ripleys:

Our hair inspiration for the location of Ripleys is beachy waves. This is because the artist is meant to look out of control and rough. Beachy waves is a good transition between ringlet tight curls and straight hair.

Makeup inspirations for Hyde Park:

Our makeup inspiration for Hyde Park is to go for a more natural look but still with a dressed up vibe. To reach this look we did a natural look with a festival touch of glitter dots around the eyes.

Hair Inspirations for Hyde Park:

Our hair inspiration for Hyde Park is the look of natural beachy waves. We brushed through ringlet curled hair to receive this girly look.

We also used hair props of fake flowers and a flower crown - to add to the festival look.

Digipak Inspiration

Before producing a digipak, we are looking at current artists digipak's for inspiration and to see what the main similarity is between them for them to be successful.

Ellie Goulding - Lights:

Looking at Ellie Goulding Lights digipak, you see the main theme is fairy lights. This theme will be similar to our digipak as we can feature pictures from Ripley's museum which will be colourful and full of light. Ellie Gouldings digipak has a simplistic font which does not distract the viewer from her artist image on the front of the cover. We will also be using a simplistic font like this for the same affect and so the font does not clash with the background picture on the digipak. Our font will also be a simplistic colour - if we are going to be using a colourful background so there will be a contrast.
A difference between our CD and Ellie Gouldings, is ours will be colourful and incorporate the colours which are used on the outside of the CD cover - whereas Ellie Gouldings CD is black.
We would also do what Ellie Goulding has done on her digipak, where she has put her name bolder/bigger than the album title, this is due to how our performer is releasing her first track and won't be well known yet.

Rihanna - Loud:

A similarity between how we want our digipak to look and Rihanna's is how we both incorporate nature. If we were to include pictures from Tropical Wings, we would have nature on the cover just like how Rihanna has roses on hers. If we were to use our Tropical Wings pictures, we would also have a colourful digipak like Rihanna's through the use of our performers colourful makeup and hair props (fake butterflies).



Lana Del Ray- Born to die:

From looking at Lana Del Ray's Digipak of the Born to die album we confirmed that we want our digipak to be similar to this one in the use of the colour red as being a main theme. We are going to include images from the mirror maze and Ripley's museum which incorporates the red colour theme. Also photos from tropical wings will be included to emphasise the nature side our video.

 Nick Jonas- Chains:

Looking at Nick Jonas' digipak, you see the main theme is the colour black and Nick Jonas himself. This theme is not what we are looking for in our digipak, we want our digipak to be more colourful with bright colours such as red. Nick Jonas' digipak has a simplistic style to it because of the black and white theme and font used. A similarity between this digipak and our idea for our digipak is that we also will be using a simple font to make it clear to the audience what the songs are predominately about. But we will be having a more complex background to it compared to this digipak.



Adele-21:

A similarity between how we want our digipak to look and Adele's is how we will incorporate the artist as the main focus. If we were to include pictures from Tropical Wings, we would have nature on the cover with the artist in front. This is contrasting to Adele's more simplistic digipak, ours is going to be more creative.  If we were to use our mirror maze pictures from Ripley's we would incorporate the colours black and red which is similar to this album cover, the pictures from mirror maze will include our main theme colour of red.


Katy Perry- Teenage dream:

Looking at Kate Perry' digipak, you see the main theme is candyfloss looking clouds and candy, this is a very creative digipak aimed at children more than teenagers. Where as our digipak will be predominately aimed at teenagers however we wan ours to be as creative as this just a bit more grown up. We are considering incorporating 4 or 5 different colours in our digipak to draw attention to ti and keep it bright. Our main colour we are going to use is red, whereas in this digipak the main colour is pink.

Little Mix- Get weird

From looking at Little Mix' Digipak of the Get Weird album we confirmed that we want our digipak to be similar to this one in the use of multiple colours and the artists being the main focus.We are going to include images from Ripley's museum which incorporates the colour theme. Also photos from tropical wings will be included to emphasise the nature side our video.

Christina Aguilera' - Bi-on-ic:

Looking at Christina Aguilera' Bi-on-ic digipak, you can see that their are many themes that are used. Such as explicit images of her on the CD, close ups of her face with white, black and pink/red being common colours used. The digipak is very creative due to the colourful masks used to cover half of Christina's face. The back is plain black with write writing which brings more attention to the CD and the front cover. A similarity between this digipak and how we want ours to look is that we want the main colour to be predominately red with other colours used to make it more creative for viewers.

Miley Cyrus - 'Bangerz':

From looking at Miley's Digipak of her Bangerz album we confirmed that we like the colours used and the tree background representing nature. This is wh6y we decided to film at tropical wings to show variety and contrast throughout our media work, including the music video and digipak. We are going to incorporate images from Ripley's museum as well as this will show versatility in our digipak.

Eminem- 'Recovery':

From looking at Eminem's digipak for his Recovery album we noticed the building and outside film of his front and back covers. The front cover is very clever as you can see there is a overlay of Eminem in front of the building on the ground. The overlay image is shown in the back cover with all the songs featured in the album. The CD itself seems to be like the logo for the album as it is shown on the front cover in the word 'recovery'. In comparison to how we want our digipak to look, we want ours to be at a inside location focusing on Stellato herself.

From researching all of these artists digipak's we are now certain of what we want our digipak to look like and have decided the logo for our album which will be the main theme on all of our merchandise. Looking at all the different digipak's of different genres showed us all the other styles you can use to promote your song and helped to decide how we wanted to do this and what effect we wanted to create on our audience. It has also given us a sense of what a successful digipak looks like, for example how they have a theme throughout the album cover and the CD. It has also shown us how using simplistic font with a eye-catching background is better than using an eye-catching font and an average background. Furthermore it helped us to decide what images we wanted to include in the digipak.

Website Research

We first looked at Ellie Goulding's website which is shown below:

We liked that there was a strong pastel colour theme running throughout with the text in gold. I liked that Ellie included a gallery of her album covers and also photos from red carpets. We think this is a nice touch to add to our website as well so that it is more realistic. Ellie also has a merchandise section that promotes all of her clothing for her tour so we will need to incorporate this into our website too. 


We also looked at Zara Larsson's website as well:

We noticed whilst looking at artist's website that their name is the main focus. We want to create a strong name that will stand out from others and be a stand out feature on the website. We also want to take beautiful photos that are separate from the music video to show that our artist is legit and include these on the front page so that they are the name and face is the first thing you see on the website.

Ariana Grande's website: 

On all of the websites we noticed that they have links to all their social media such as Facebook, Twitter, Instagram, YouTube and Spotify. This made us want to create social media accounts for our artist so that they can interact with their fan base and promote their brand new single as well as the music video. We like this extra touch to the website as again it makes it seem more professional and real. Finally, we noticed that the websites have their tour dates listed and sends you to a link to where you can book tickets for this. 

Synergy

Synergy
Is the process of two or more companies working together to promote linked products across different media.

Breakdown of marks:
40 marks for the music video
10 marks for the digipak
10 marks for the website

Daft Punk
Futuristic look (black, gold and silver)
Feel already well known = no band name on the front of the album
Same font on the back and front of the album - simplistic
Vinyl = dance music


Rihanna-  Anti Album


This is the cover of the album, red is a cover that is featured over the majority of products for this album, the little boy in the image is also used on all.



This is an advert promoting thw world tour of Rihanna's new album 'Anti'. White is also used in the branding of Rihanna's media products to promote this album.

Single- Work


This is Rihanna's single 'Work' which has a seductive and could be said to have an inappropriate video, however the single is very popular.

These are screen grabs from the video, in the first one we see Rihanna performing, the second one includes Drake singing and the performance of them both. The back ground is a Pink/purple colour for this section of the song.

More music videos of the songs from the album:












Key features of the album cover are Rihanna, the red colour and the little boy used to create effect. Rihanna is in all her videos from this album singing in various locations that relate to the songs.