Analysis of music videos

'Mockingbird' by Eminem is a performance rap music video, involving footage of him and his wife and children. the song addresses Eminem's relationship with his daughter Hailie, his adopted daughter Alaina and his relationship with his wife Kim. The lyrics are a personal and vulnerable account of his relationship with his family. The song is also about his famous life and how it caused problems with his family. The music video involves many images of
of him and his family which he is describing in the lyrics. Rap music videos are commonly performance based because it is all about the composers feelings. They also typically have some reference to drugs and violence. Rap artists tell stories through their lyrics. Therefore the narrative for this video is performance.





'Runnin' by Naughty Boy featuring Beyonce is a concept video. Concept videos are normally more creative and based around an idea rather than the artist, the music video 'Runnin' follows approach to music videos as it is focused on the idea of being underwater which is unusual for a music video. Beyoncé can afford to do concept videos that don't include footage of her as she is famous enough that people recognise her voice. Therefore she doesn't have to feature in the video for the song to be popular and viewers are interested in the song due to her voice and to see what will happen in the video.  The lyrics in the video portray the message that she is running from her problems and is struggling to deal with it all.




'Shake it off' by Taylor Swift is a typical pop song that follows a narrative. Taylor Swift is featured in the video even though she is famous enough for people to recognise her voice. The music video follows a story stating that we can only control our reactions to what people say or how they behave. Taylor Swift wanted her fans to use the lyrics of this video to not feel judged and to not let criticism break you. Narrative videos are about the way the story is told so that the elements are structured and organised in a way that the audience understand. In the music video Shake it off the narrative is clear and easy to follow.