Carol Vernallis' theory
The ideas are based on four concepts:
- Camera
- Editing
- Narrative
- Diegesis
Camera:
Carol stated that establishing shots are key, as well as close ups of
artists. Also it is good for the camera to move in time with the lyrics.
Editing
Continuity editing is not required in a music video, it is better to
include jump cuts, cuts to the beats and various other transitions to make the
visuals interesting for the audiences to watch. There are no rule in editing
and it is better if a large amount of editing takes place.
Narrative:
Carol suggested that the video is a visual response to the narrative,
the narrative may not always be completed and can be partial with the video
appearing disjointed and fragmented. It may be displayed in a montage style,
rather than in one clear focus.
Diegesis
The diegesis is the setting of the music video, and will be revealed
quite slowly. The actions in the video are not always completed and may be
disrupted in some way. Repetition is key throughout. For example California
girls by Kate Perry and Price tag by Jessie J.
The music video of 'How deep is your love' by Calvin Harris and
Disciples below is highly edited. This music video has over 150 shots to show
the vast range of camera work and location. The special effects over the girl
are interesting and used frequently in bright colours to make this video unique.
Well done Maisie - you clearly understand Vernallis. You will really need to consider this level of editing and number of cuts in your video.
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