Synergy

Synergy
Is the process of two or more companies working together to promote linked products across different media.

Breakdown of marks:
40 marks for the music video
10 marks for the digipak
10 marks for the website

Daft Punk
Futuristic look (black, gold and silver)
Feel already well known = no band name on the front of the album
Same font on the back and front of the album - simplistic
Vinyl = dance music


Rihanna-  Anti Album


This is the cover of the album, red is a cover that is featured over the majority of products for this album, the little boy in the image is also used on all.



This is an advert promoting thw world tour of Rihanna's new album 'Anti'. White is also used in the branding of Rihanna's media products to promote this album.

Single- Work


This is Rihanna's single 'Work' which has a seductive and could be said to have an inappropriate video, however the single is very popular.

These are screen grabs from the video, in the first one we see Rihanna performing, the second one includes Drake singing and the performance of them both. The back ground is a Pink/purple colour for this section of the song.

More music videos of the songs from the album:












Key features of the album cover are Rihanna, the red colour and the little boy used to create effect. Rihanna is in all her videos from this album singing in various locations that relate to the songs.