Merchandise

Above is our merchandise that is on our website. We decided to use the main album cover as a main part of the merchandise. This is because it promotes our artist's first single and the album as a whole. By researching other artist's merchandise it allowed us to choose the main items we wanted in our shop. We tried to create a range of merchandise so that it would allow Stellato's fans to have a wide range of variety. We also chose the most popular colours such as black, pink, red, blue, white. We aimed to create something for everyone so we added other items such as baseball caps and posters which are more subtle.

Poster:
The poster features a photo of Stellato in the black tunnel which was a main location for the filming of her first single 'Hypnotic'. The background has the effect of spinning lights which is main theme for the music video. We wanted to capture the music video in one photo and we really liked the effect this photo gave. We added the artist's name which is also the album title and a star as that it her brand logo. We priced the poster at £10 as other artists' posters ranged from £10 - £20 and due to us being a new artist we went for the lower end of the price bracket. In order to improve these merchandise we will add a product description which includes the size of the poster, which is usually A3 size.

T-Shirt:
The T-Shirt comes in red, white, black, pink and blue and sized XS, S, M, L and XL. The T-shirts are priced at £20 each as this was, again, the lower end of the price bracket for other artists merchandise. We used the main album cover from the digipak as our logo for this T-shirt as it is very relevant to Stellato's image. In order to improve the T-shirts we could add the T-shirt in blue and pink so that the audience can see what it'll look like in those colours as well. I also think we could add another style of T-shirt with perhaps the Stellato logo rather than the album colour so that it allows the audience to have more variety.

Sweatshirt and Bomber Jacket:
The sweatshirt and bomber jacket both come in red, white, black, pink and blue and are sized XS, S, M, L and XL. Both the items are very popular and on trend for our target audience which is 15-24 so it was important for us to include them. Both of the items have the Stellato Star album cover featured on them and on the back of the sweatshirt there is the tour dates which we have seen many artists feature (eg: Ariana Grande and Ed Sheeran). Since finishing our first draft of the merchandise we have changed the tour venues therefore this will need to be amended on the sweatshirt. When researching for sizes we used popular shops such as 'missguided' and 'asos' to know what sizes to use however after reflecting on the sizes they seem unrealistic and do not account for sizes over a UK 12 so we will need to amend this so that we can reach a wider audience.

Phone Cases:
There are two styles of phone case available for iPhone 5-7 (inc. plus). This is because the majority of younger people nowadays own an iPhone therefore we wanted to create a more subtle product for them. One phone case features the album cover and the other has 'Stellato Star' with the star logo. The second phone case comes in four different colours: black, white, pink and red. In order to improve this I think we could introduce new colours such as blue and purple and also make the first phone case available in these colours too. I also think we should broaden the phones the cases should fit as lots of people own android phones and we don't want to leave out a big part of our target audience.

Baseball Cap:
The baseball caps also features the album cover and comes in colours grey, black and white. Whilst researching other merchandise a lot of their caps were one size fits all so we decided that this would be appropriate for our audience too. Caps are very popular nowadays therefore we wanted to reach out to our audience and give them something they wanted. It is priced at £10 however we have put a sale price of £8. In order to improve this we could add another picture or maybe just have Stellato Star's logo or autograph to make it more unique.