Textual analysis

Reflection- From completing this task I have learnt how important it is to make sure we have a meaningful song to create a music video, so our audience remain engaged and interested. It has emphasised the importance of making sure the video isn't boring and simple, we should use mise en scene in our video when making sure the lighting works. Also so that the make up matches the environment, mise en scene is vital when deciding on what locations we are going to use. This has taught me how to be clever when editing, using a change of pace would engage my audience for our video, and adding special effects may be useful to create an atmosphere. By watching Gotye's 'Somebody that I used to know' music video, I have learnt that when making a music video you have to have a variety of camera shots for it to be successful. This task will be helpful for me when I start planning my music video as I can incorporate the techniques and vital elements of a music video that are in this one.

Photoshoot- Ripley's 'Believe it or Not'

Below are a range of photos we took on the shoot which we can include on our website, digipak and social media pages.




This has ended up as our most successful shoot, as it gave us the theme of light and red within our music video, website and digipak. Within our music video a lot of the content is Ripleys footage.

From doing a photoshoot at every location, it means we have a variety of photos which we can use on our digipak and website. Additionally, taking photographs in the locations we are putting into our music video, means that the photographs we place on our website and digipak link with our music video.

Photoshoot

Below our a range of photos take on the photoshoot which we can include on our website, digipak and social media pages.

  

Props and location Recce

Props:

• Fake butterflies for hair accessories
• Fake flowers for hair accessories
• Nature 
• Makeup - glitter
• Tripod
• Camera
• Flower crown

Locations:

• Tropical Wings
  
  
  
  
• Ripleys 'Believe it or not!' museum

We have chosen this as a location to film our music video as we believe the mirror maze and black hole go with the theme of her not being in control and her going crazy in one of the verses. This is due to how when we film the performer in the mirror maze, she will be looking at herself from all angles (obsessively watching over herself). When we film the performer in the black hole, the mixture of lights will symbolise the artists mind as the artist is going crazy. This location is completely different to our other location Tropical Wings which shows contrast in our music video. It also shows our ability to adapt to different settings.

• Hyde Park

We have chosen to film in Hyde Park as when the performer is losing control - we want to show the contrast between her and ordinary people.

Below is an image we took outside Ripley's 'Believe it or Not' museum.

Below is an image from outside of the Black Hole, we took multiple photos within the museum to possibly use for our Digipak.

 

This is a panorama of Hyde Park and another image of Clare filming Maisie at Hyde Park.

These are images from the mirror maze in Ripley's.

Location Images

Below are our location images:

This is a photo of the first location we filmed at, 'Ripley's Believe it or not' museum, we filmed at the mirror maze and the black hole. This location is completely different to our other location Tropical Wings to show contrast in our Music Video. This also shows our ability to adapt to different settings.

Below is an image from outside of the Black Hole, we took multiple photos within the museum to possibly use for our digipak.

This is a panning shot of Hyde Park.

This is an image from the mirror maze.

Lyric meaning

Below are the lyrics to 'Hypnotic':



Reflection- From this task I have learnt that it is vital to know the meaning behind a song when creating a music video for it as the audience will be listening to the lyrics. So if what is happening in the music video is irrelevant to what the lyrics are saying, then it would be questionable what the relevance if the music video actually is.
My group and I will use these ideas to create an atmosphere in our video that matches the lyrics. For example, in the first verse the artist clearly wants male attention so we will shoe her in vulnerable light and feeling lonely. As the song continues our artist loses herself and this is when their will be various shots of her going insane and her not being in control of her actions. We will portray these feelings in our video as much as possible.

Digipak Inspiration

Before producing a digipak, we are looking at current artists digipak's for inspiration and to see what the main similarity is between them for them to be successful.

Ellie Goulding - Lights:

Looking at Ellie Goulding Lights digipak, you see the main theme is fairy lights. This theme will be similar to our digipak as we can feature pictures from Ripley's museum which will be colourful and full of light. Ellie Gouldings digipak has a simplistic font which does not distract the viewer from her artist image on the front of the cover. We will also be using a simplistic font like this for the same affect and so the font does not clash with the background picture on the digipak. Our font will also be a simplistic colour - if we are going to be using a colourful background so there will be a contrast.
A difference between our CD and Ellie Gouldings, is ours will be colourful and incorporate the colours which are used on the outside of the CD cover - whereas Ellie Gouldings CD is black.
We would also do what Ellie Goulding has done on her digipak, where she has put her name bolder/bigger than the album title, this is due to how our performer is releasing her first track and won't be well known yet.

Rihanna - Loud:

A similarity between how we want our digipak to look and Rihanna's is how we both incorporate nature. If we were to include pictures from Tropical Wings, we would have nature on the cover just like how Rihanna has roses on hers. If we were to use our Tropical Wings pictures, we would also have a colourful digipak like Rihanna's through the use of our performers colourful makeup and hair props (fake butterflies).



Lana Del Ray- Born to die:

From looking at Lana Del Ray's Digipak of the Born to die album we confirmed that we want our digipak to be similar to this one in the use of the colour red as being a main theme. We are going to include images from the mirror maze and Ripley's museum which incorporates the red colour theme. Also photos from tropical wings will be included to emphasise the nature side our video.

 Nick Jonas- Chains:

Looking at Nick Jonas' digipak, you see the main theme is the colour black and Nick Jonas himself. This theme is not what we are looking for in our digipak, we want our digipak to be more colourful with bright colours such as red. Nick Jonas' digipak has a simplistic style to it because of the black and white theme and font used. A similarity between this digipak and our idea for our digipak is that we also will be using a simple font to make it clear to the audience what the songs are predominately about. But we will be having a more complex background to it compared to this digipak.



Adele-21:

A similarity between how we want our digipak to look and Adele's is how we will incorporate the artist as the main focus. If we were to include pictures from Tropical Wings, we would have nature on the cover with the artist in front. This is contrasting to Adele's more simplistic digipak, ours is going to be more creative.  If we were to use our mirror maze pictures from Ripley's we would incorporate the colours black and red which is similar to this album cover, the pictures from mirror maze will include our main theme colour of red.


Katy Perry- Teenage dream:

Looking at Kate Perry' digipak, you see the main theme is candyfloss looking clouds and candy, this is a very creative digipak aimed at children more than teenagers. Where as our digipak will be predominately aimed at teenagers however we wan ours to be as creative as this just a bit more grown up. We are considering incorporating 4 or 5 different colours in our digipak to draw attention to ti and keep it bright. Our main colour we are going to use is red, whereas in this digipak the main colour is pink.

Little Mix- Get weird

From looking at Little Mix' Digipak of the Get Weird album we confirmed that we want our digipak to be similar to this one in the use of multiple colours and the artists being the main focus.We are going to include images from Ripley's museum which incorporates the colour theme. Also photos from tropical wings will be included to emphasise the nature side our video.

Christina Aguilera' - Bi-on-ic:

Looking at Christina Aguilera' Bi-on-ic digipak, you can see that their are many themes that are used. Such as explicit images of her on the CD, close ups of her face with white, black and pink/red being common colours used. The digipak is very creative due to the colourful masks used to cover half of Christina's face. The back is plain black with write writing which brings more attention to the CD and the front cover. A similarity between this digipak and how we want ours to look is that we want the main colour to be predominately red with other colours used to make it more creative for viewers.

Miley Cyrus - 'Bangerz':

From looking at Miley's Digipak of her Bangerz album we confirmed that we like the colours used and the tree background representing nature. This is wh6y we decided to film at tropical wings to show variety and contrast throughout our media work, including the music video and digipak. We are going to incorporate images from Ripley's museum as well as this will show versatility in our digipak.

Eminem- 'Recovery':

From looking at Eminem's digipak for his Recovery album we noticed the building and outside film of his front and back covers. The front cover is very clever as you can see there is a overlay of Eminem in front of the building on the ground. The overlay image is shown in the back cover with all the songs featured in the album. The CD itself seems to be like the logo for the album as it is shown on the front cover in the word 'recovery'. In comparison to how we want our digipak to look, we want ours to be at a inside location focusing on Stellato herself.

From researching all of these artists digipak's we are now certain of what we want our digipak to look like and have decided the logo for our album which will be the main theme on all of our merchandise. Looking at all the different digipak's of different genres showed us all the other styles you can use to promote your song and helped to decide how we wanted to do this and what effect we wanted to create on our audience. It has also given us a sense of what a successful digipak looks like, for example how they have a theme throughout the album cover and the CD. It has also shown us how using simplistic font with a eye-catching background is better than using an eye-catching font and an average background. Furthermore it helped us to decide what images we wanted to include in the digipak.